THE PERFECT MAGNETIC EYELINER
AVANT-NOIRE
With a deep, rich hue and a staying power that's unrivalled, Avant-Noire is the glue-free glue that binds The Icon Collection together. It's fast-drying and effortless to remove... but only when you want to.
THE 7-MAGNET SYSTEM
We've pioneered a new magnetic eyelash band design that maximises comfort, strength and freedom. Instead of the orthodox 5 rectangular magnets or 10 square magnets, we've opted for something far superior: 7 oval magnets.
These are more comfortable against the skin, cover a higher surface area, and ensure a more even fit. Best of all, they provide you increased options to snip between and ensure the length matches your eye shape perfectly. Unlike 10 magnet bands, this customisability comes with no sacrifice to staying power. You're good to go, from sunlight to moonlight.
ALWAYS PREPARED
The Icon Collection features a diverse range of designs, from subtle to show-stopping. Each lash carries with it a unique ethos and style, ensuring that you have a look for every occasion.
Cruelty-free luxury
Our vegan lashes aren't just an acceptable alternative: they're superior to mink in every way.
You're unique
And so are your lashes, so why settle for anything but the perfect fit? Use our 7-magnet system to fit your eye shape, and become seamless.